Copy. Angus MacKenzie
Located just outside Atlanta, Georgia, resides Porsche’s newest experiential playground. Porsche Experience Center (PEC) opened this week at a cost of US$100 million and with it brings about a whole new meaning to the term ‘track day’.
Built by friends of elemente and world renowned architects, HOK the 13,000 sq.ft. business center doubles as both event and conference space. The experience center itself was specifically designed as a destination space for the public, which can include Porsche-ophiles and automotive enthusiasts alike.
According to HOK, “The design captures the essence of the Porsche brand and performance, creating a high-performance building while emphasizing on the customer experience. By integrating the track into the lower levels of the office building and weaving in subtle motorsport-related cues, the design immerses employees, dealers and customers in the Porsche experience.”
The contemporary, light-filled workplace promotes collaboration and inspires creativity. LEED Certified, the PEC is premised around a high-efficiency envelope with the HOK team exploring further opportunities to incorporate natural ventilation, on-site energy generation and green roofs into the project.
The 1.6 mile (3 km) Driver Development Track, that includes six instructor-led driving modules, runs right through the courtyard of the facility. The driver sections also include a; Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America. The intent is to demonstrate Porsche’s engineering and technological influences in a real world environment.
According to Porsche, “The industry-first facility is complete with driver development tracks, a classic car gallery including obligatory 911s, a restoration center, human performance center, driving simulator lab and a fine dining restaurant.”
Covering just over 27 acres near the Hartsfield-Jackson Atlanta International Airport, the PEC is the largest investment outside of the homeland by the wee speedy Germans.